WWZ

So I started reading a couple of really interesting books today and World War Z was one of them. It's written in a sort of Cloverfield way, where it takes a fictional event (a zombie pandemic that threatens human existence) and uses "oral reports" from a plethora of different sources to tell a story. Sort of like Rant. Anyway I like keeping quotes from books that I read and thought this might be interesting:

Do you understand economics? I mean big-time, prewar, global capitalism. Do you get how it worked? I don't, and anyone who says they do is full of shit. There are no rules, no scientific absolutes. You win, you lose, it's a total crapshoot. The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is die most basic emotion we have. Fear is primal.

Fear sells. That was my mantra. "Fear sells."

WORLD WAR Z page 55